MAZDA ZOOM ZOOM

ICE ROAD TO ALASKA

PROJECT TITLE
Ice road to Alaska

AGENCY
Redwood Publishing

PRODUCTION COMPANY
Dumpling Productions

Pro snowboarder Brad Martin takes us on a trip from White Horse, Canada to Alyeska ski resort Alaska, driving the AWD Mazda CX-3 for Mazda Zoom Zoom magazine. With temperatures reaching well below zero, and only our trusty Ford pickup as a production base, the project provided a number of challenges. We knew before the outset that the cold temperatures would be an issue, and battery life would be severely affected. Never entering into a situation without thoroughly researching it, we were fully prepared. The results were majestic drifts of the Alaskan wilderness, featuring the Mazda CX-3 handling all that could be thrown at it.

“WITH THE CELEBRITY LAPS, MANY OF THE FIXED
CAMERA ANGLES HAVE BEEN REPLACED WITH SOME
RATHER CINEMATIC AND SWEEPING TRACKING SHOTS,
WHICH MAKE THE WHOLE LAP LOOK MORE PREMIUM.”Frances Taylor, Radio Times